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Open Minds is our inherent brand promise: open, client-centric ideation for the engagement era. It represents a new kind of creative agency, a new kind of thinking: informed by analytics and powered by tried and tested strategic planning tools.

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Who We Are

Creation is a full-service global communications agency.

Our purpose is to open minds. To create ideas that inspire people to think, behave and do things differently. Ideas that are powerful enough to drive internal and external communications across any channel, in any format; to engage audiences through every touch point they experience a brand or participate in its story. This informs everything we do, always.

And with a canvas this big, you need a communications agency with open minds. We never limit ourselves to just one fixed point of view. We’re media- and channel-agnostic. We’re a team of inquisitive, playful problem-solvers who mix scientific rigour with creativity to get to the very core of how communications can inspire outcomes.

What We Do

We provide a full portfolio of integrated offerings that drive earned content and leverage owned and paid. We structure our work (and services) around three principles: we think, we create and we inspire.


At the outset of every client assignment we think deeply about how communications can genuinely deliver business outcomes. We bring together a mix of smart people with diverse perspectives to interrogate the brief: asking the right questions, gathering the right intelligence and then doing some thoughtful analysis to determine the fundamental challenge (or opportunity). The resulting ‘strategic intent’ then informs everything that follows.


If strategic intent defines the roadmap, then creativity is the rocket fuel to get you where you want to go. We blend art with science to dynamically develop creative ideas that form the executable solution to the strategy. At the core of Create sits a talented group of people with backgrounds in media, film, digital, design, illustration, creative technology and coding. If it can be imagined, we can create it.


We then brilliantly execute campaigns that move people by activating any one of our network of 30+ global offices and bringing together the perfect blend of talent to ensure flawless delivery. And we measure how we’re inspiring people to think, behave and do things differently. Qual and quant. Big data and little data. On and offline. And always against clearly defined KPIs.

Core Competencies


Brand Storytelling


Engaging Creative


Media and Influencer Relationship Management


Content Marketing, Production and Development


Digital & Social Programmes


Executive Platform Development


Issues and Reputation Management


Analytics and Insights


Paid Strategy, Creative Technology & Innovation

We work with a wide range of business-to-business and consumer clients and have expertise in every major industry sector.

Our Leadership

  • George ColemanGlobal President
    +44 (0)20 7067 0304
    +44 (0)770 2211994
    Creation, 2 Waterhouse Square, 140 Holborn, London, EC1N 2AE, UK
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  • Mabel PhoonExecutive Vice President
    +65 6825 8034
    +65 9818 1989
    Creation, 40A Orchard Road, #07-01 The MacDonald House, Singapore
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  • Kate SteeleExecutive Vice President
    +44 (0)20 7067 0354
    +44 (0)7515 328 545
    Creation, 2 Waterhouse Square, 140 Holborn, London, EC1N 2AE, UK
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  • Aaron PearsonExecutive Vice President
    North America
    +1 952 346 6217
    +1 952 221 6919
    Creation, 8000 Norman Center Drive, Suite 400, Bloomington, Minneapolis, MN 55437, USA
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Contact Us

Creation is an Interpublic Group agency and part of the Weber Shandwick family of best in-class engagement brands. That means we can tap into one of the world’s largest collectives of creative and strategic minds, whenever and wherever we need them.

See contacts or email us at: info@creation.io


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