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What we do

At Creation, we structure our work around three principles: we think, we create and we inspire. Three words that define what we do and how we do it.

Think

THINK

At the outset of every client assignment, we think deeply about how communications can genuinely deliver business outcomes.

We begin by interrogating the brief: asking the right questions and gathering the right intelligence.

The resulting ‘strategic intent’ then informs everything that follows.

CREATE

CREATE

If strategic intent defines the roadmap, then creativity is the rocket fuel to get you where you want to go.

We blend art with science to dynamically develop creative ideas that form the executable solution to the strategy.

If it can be imagined, we can create it.

INSPIRE

INSPIRE

We then brilliantly execute campaigns by bringing together the perfect blend of talent to ensure flawless delivery.

And we measure how we’re inspiring people to think, behave and do things differently. Qualitative and quantitative. Big data and little data. On and offline. Always against clearly defined metrics.

And we keep on measuring and analyzing through the life of a campaign, so we’re able to adapt and adjust to really move the dial.

Think.Create.Inspire.

Our fluid, silo-free studio set-up enables minds to connect, campaigns to adapt and evolve, and ideas to flourish.

Our strategy is anchored in using marketing communications to help solve business problems.

Whether we’re mapping customer journeys, utilizing creative technology, driving content to-commerce or everything in between, our campaigns are designed to reach audiences wherever we need to engage them – across channel and media, leveraging paid, earned and owned.

THINK

At the outset of every client assignment, we think deeply about how communications can genuinely deliver business outcomes.

We begin by interrogating the brief: asking the right questions and gathering the right intelligence.

The resulting ‘strategic intent’ then informs everything that follows.

CREATE

If strategic intent defines the roadmap, then creativity is the rocket fuel to get you where you want to go.

We blend art with science to dynamically develop creative ideas that form the executable solution to the strategy.

If it can be imagined, we can create it.

INSPIRE

We then brilliantly execute campaigns by bringing together the perfect blend of talent to ensure flawless delivery.

And we measure how we’re inspiring people to think, behave and do things differently. Qualitative and quantitative. Big data and little data. On and offline. Always against clearly defined metrics.

And we keep on measuring and analyzing through the life of a campaign, so we’re able to adapt and adjust to really move the dial.

Think.Create.Inspire.

Our fluid, silo-free studio set-up enables minds to connect, campaigns to adapt and evolve, and ideas to flourish.

Our strategy is anchored in using marketing communications to help solve business problems.

Whether we’re mapping customer journeys, utilizing creative technology, driving content-to-commerce or everything in between, our campaigns are designed to reach audiences wherever we need to engage them – across channel and media, leveraging paid, earned and owned.